Uncle Waffles Lands Adidas Gig Alongside Global Superstars, Fans Celebrate: “This Is So Tea”
- Uncle Waffles was signed up by a popular sportswear brand as part of its global campaign
- She joined an impressive lineup, which includes globally recognised entertainers and athletes
- Fans and celebrities such as Linda Mtoba and fellow Amapiano producer and DJ Tarryn Reid reacted to the announcement
Source: Getty Images
Halala! Award-winning Amapiano producer and DJ Uncle Waffles has landed another brand deal, this time with globally acclaimed sportswear manufacturer Adidas. The eSwatini-born artist was announced by Adidas as part of the brand's global campaign.
Uncle Waffles often stirs online chatter with her provocative clothing. This time, the Tanzania hitmaker sparked conversation after being roped in by Adidas as part of a global campaign, joining a roster of iconic globally recognised entertainers.
Uncle Waffles secures Adidas gig alongside global icons
On Monday, 11 August 2025, the official Adidas Instagram account announced Uncle Waffles as the latest addition to its roster of entertainers. Adidas tagged Uncle Waffles and the Adidas South Africa official Instagram account and announced that the Baphi producer had been roped in as part of the sportswear brand’s global Superstar: The Original campaign. The post was captioned:
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“Built to shift culture. Made to lead the wave #adidasSuperstar”
Uncle Waffles will appear alongside an impressive roster of internationally acclaimed entertainers such as American rappers Missy Elliot and GloRilla, talented actor Samuel L. Jackson, NBA player Anthony Edwards, American professional skater Mark Gonzalez and music group BLACKPINK member JENNIE. This is a lineup of superstars that the sportswear brand refers to as its Original Icons.
As part of the announcement and Adidas’ global Superstar: The Original campaign, Uncle Waffles is featured in black and white photos rocking the Superstar sneaker in its classic colourway.
See the pictures by clicking here.
Netizens react after Uncle Waffles secures Adidas deal
After Uncle Waffles was announced as the new celebrity for the Adidas Superstar: The Original campaign, fans and celebrities such as Linda Mtoba and fellow Amapiano producer Tarryn Reid celebrated the achievement. Others guessed her shoe size based on the pictures.
Here are some of the reactions:
linda_mtoba replied:
“🔥🔥🔥🔥🔥”
skolleywood gushed:
“A superstar wearing Superstars 💫”
kea.matheba responded:
“Ngo size two bandla 😭😭”
this.chicks.got.kicks said:
“I love this Superstar campaign so much - I had to re-create it myself! I love the black and white photos and the old school, iconic vibes! Adidas did their big one with this here! AND they were inclusive to us O.G. sneakerheads by collab’ing with Missy Elliott and Samuel L. Jackson. Best sneaker campaign I’ve seen in a long time. They got it all the way right!! 👏🏾🔥🤍🖤”
tarryn.txc shared:
“Big Meow @unclewaffles_ ❤️”
ava_no.01_ remarked:
“This is so tea. I approve🙂↕️😍”
thabangbando guessed:
“That’s definitely a Size 3 😂😂😂😂🥺”
Source: Getty Images
Uncle Waffles hangs out with US producer during fashion show
Uncle Waffles has an eye for fashion. Briefly News reported that Uncle Waffles linked up with an award-winning American producer at a fashion show in Paris, France.
The American producer invited Uncle Waffles to another fashion show, but the video didn't convince some social media users.
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Source: Briefly News
