Discover BigXthaPlug's net worth: how rich is the rap star today?
BigXthaPlug's net worth, estimated in millions, reflects his rise from Dallas streets to hip-hop stardom. With his unique sound and captivating lyrics, BigXthaPlug has amassed vast wealth from music royalties, merchandise sales, album sales, tours, and concerts.

Source: Facebook
TABLE OF CONTENTS
Key takeaways
- BigXthaPlug accumulated his fortune, estimated at between $370,000 and $2.22 million, primarily through music tours, streaming royalties, and album sales.
- Xavier skyrocketed to fame after the release of his debut single, Texas, which quickly became a cultural anthem and was certified Gold by the RIAA.
- He reportedly purchased a luxurious mansion worth $4 million in Dallas, Texas, United States.
- His October 2024 album, Take Care, has sold over a million copies.
BigXthaPlug's profile summary
Full name | Xavier Landum |
Gender | Male |
Date of birth | May 12, 1998 |
Age | 27 years old (as of 2025) |
Place of birth | Dallas, Texas, United States |
Nationality | American |
Ethnicity | African American |
Height | 6 feet 1 inches |
Weight | 142 kg (approx) |
Children | Two |
Education | Ferris High School and Crown College |
Profession | Professional rapper |
Social media | InstagramTikTokFacebookYouTube |
Exploring BigXthaPlug's net worth and earnings
According to YouTubers.me, BigXthaPlug's net worth is estimated to be between $370,000 and $2.22 million. He accumulated his fortune through live performances, music sales, concert tours, and streaming royalties.
During a December 2023 interview with XXL Magazine, BigXthaPlug explained that his fame and money have not changed his personality. He said,
I’m not a different guy. I don’t act different. My surroundings are still the same because I didn’t change. Nobody around me changed. There’s only one slight difference: We just got a little more money now.

Source: Original
How much does it cost to book BigXthaPlug?
Although BigXthaPlug's booking cost is not publicly stated, the cost depends on the type of event, location, and other variables. However, according to TicketSmarter, his average ticket price is around $158.85.
A look at BigXthaPlug's cars
The Texas hitmaker owns a fleet of luxurious cars, including a 2017 Dodge Challenger Hellcat and a Mercedes-AMG model. In an Instagram video on February 10, 2025, he revealed how he bought his Dodge Challenger with his first paycheck from rapping. He said,
This was the first car I ever bought with my first rap check. So whenever they sent money in I went and cashed in on this car.

Source: Facebook
How does BigXthaPlug make his money?
Landum has accumulated a fortune through a series of ventures surrounding his music career. Here is a detailed breakdown of his multiple sources of salary and income:
Music sales and streaming revenue
Xavier's music generates millions of streams across platforms like Spotify, Apple Music, and YouTube, providing a steady flow of royalty income. Additionally, his YouTube channel has over one billion views, adding another revenue source through ads. Some of BigXthaPlug's popular songs include:
- Whip It
- Therapy Session
- Drink Don't Need No Mix
- Hell At Night
- Meet the 6ixers
- Lost The Love
- The Truth
Music concerts and tours
Additionally, the Mmhmm hitmaker also makes money through concerts and music tours. For instance, in February 2025, he announced that he was going on tour alongside popular stars like NLE Choppa, Lil Baby, and Loe Shimmy on an Instagram post. He captioned,
WHAM! WHAM!! WHAM!!! Im on tour wit @lilbaby

Source: Facebook
Album sales
BigXthaPlug's debut studio album Amar, released on February 10, 2023, reportedly sold around 11,000 equivalent album units in its opening week. It also debuted at number 4 on Billboard's Heatseekers chart and peaked at number 97 on the Billboard 200.
His sophomore album, Take Care, released in 2024, reportedly sold about 48,000 units in its first week. Recently, he took to Instagram to announce that the album has since reached platinum with over 1 million units sold. He wrote,
While making this project I fell into the darkest hole I’ve ever been in. I questioned my purpose for life. I questioned my goals…We Platinum!!! I thank you all for helping me achieve this … oh and Take Care.
Who is BigXthaPlug signed to?
BigXthaPlug is signed to UnitedMasters and signed a distribution deal with them in 2021. In 2023, he launched his label, 600 Entertainment.
A look into BigXthaPlug's age and early life
BigXthaPlug, whose real name is Xavier Landum (27 years old as of 2025), was born in Dallas, Texas, United States, on May 12, 1998.
Xavier reportedly has two children, a son named Amar and a daughter. In a video shared on social media, Landum is seen celebrating his daughter's first birthday.

Source: Facebook
Trivia
- BigXthaPlug was once a promising Division 1 football player at Crown College in Minnesota.
- He filmed a video with the Autism Society of America about his relationship with his son, who has autism, for Autism Acceptance Month.
- He has collaborated with well-known artists like Offset and Ro$ama.
Final word
BigXthaPlug's net worth, estimated between $370,000 and $2.22 million, continues to grow alongside his expanding influence in music. From powerful singles to sold-out tours, Landum continues to expand his financial portfolio through ventures in the music scene.
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He has made an impressive fortune through his successful career in the music industry. Jack Harlow earns from investments beyond his burgeoning rap career and high-profile brand deals.
Proofreading by Kelly Lippke, copy editor at Briefly.co.za.
Source: Briefly News