Checkers' Hilarious 'Single Banana' Marketing Tactic Goes Viral, SA Jokes: "This is offensive"

• A viral video has showcased a creative marketing tactic by Checkers, featuring a basket of single bananas with a witty sign
• The humorous signage has resonated with social media users, who have flooded the comments section with jokes and praise for the marketing team's creativity
• The lighthearted approach has not only entertained netizens but also addressed the common problem of leftover single bananas, showcasing Checkers' innovative approach to marketing

A cheeky in-store marketing tactic by retail giant Checkers has left South Africans in stitches after a video showcasing a banana display with a hilarious twist went viral online.

Checkers' banana sales tactic has SA cracking up

In the clip, widely shared across social media platforms, someone places a basket of single bananas strategically near the fruit section. What caught netizens’ attention, however, was the witty sign stuck to the basket, reading:

“Pick me, I am single.”

The playful signage appears to be a humorous nod to dating culture, with many interpreting it as a clever ‘salsa move’ by Checkers to get customers to take home lone bananas that might otherwise be ignored.

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Mzansi online users couldn’t hold back their laughter, flooding the comments section with jokes and praise for the marketing team’s creativity.

"Yoh! Checkers has no chill, one person commented."

While some users were just entertained, others applauded the grocer for using humour to solve the all-too-common problem of leftover single bananas that don’t get picked. Checkers has yet to officially comment on the viral moment, but it’s clear their lighthearted approach has made a big impact. The clip, posted by @sbund11 on TikTok on 16 July 2025, has since gone viral, gathering thousands of views, likes, and comments on the platform.

As social media continues to buzz with memes and reactions, the “Pick me, I’m single” basket might just be one of the most unexpectedly hilarious marketing moves to come out of a grocery store this year.

Take a look at the video below:

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Checkers' antics entertain Mzansi

The online community took to the comments section to crack jokes, while some laughed it off.

Nickii said:

"Marketing team is on point."

Nokuzola Zoh added:

"This is offensive."

Judy shared:

"They made a Pick Me banana."

Azania police service stated:

"Only for the ladies."

Justin Beukes cracked a joke, saying:

"We don't want singles, unfortunately."

Twin_1 commented:

"Sign of economic changes ahead of us nje."

People showcasing their cheap grocery hauls

• Briefly News previously reported that one young babe in Mzansi sparked widespread interest with her latest video, where she flaunted her back-to-the-res grocery haul.
• One South African lady showed off everything she got from Makro in a TikTok video making rounds online.
• A woman in South Africa showed off her broke student mini-grocery haul in a TikTok video, which has gone viral.
• One South African lady in Pretoria has managed to grab the attention of the nation with her weekly grocery haul at Checkers.

Source: Briefly News