“Lindt Must Sit Down”: Price of Dubai-Style Chocolate Bar at Woolworths Stuns Mzansi

• A viral video showcased a shopper's comical shock and frustration over the high cost of Lindt's new Dubai-style chocolate at Woolworths
• The humorous clip, shared on TikTok, captured the young woman’s emotional indecision, sparking a wide online discussion about luxury food pricing
• Social media users responded with disbelief at the price, shared their tasting reviews, and discussed a price drop
• Briefly News asked financial expert Fulufhelani Mashapha how global pricing strategies influence local markets in South Africa and shape consumer purchasing behaviour for luxury goods

A humorous video highlighted the shocking price of a new chocolate, prompting a lively discussion about luxury sweets.

The amusing clip, shared on TikTok by @aviwe_qashindawo, captured the attention of many social media users.

The clip featured a young woman and her friends at Woolworths checking out the new Lindt Dubai Style chocolate. She picked up a small bar retailing for an astonishing R89 and expressed her shock at the amount as her friends laughed in the background.

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The chocolate's price tags shock

Her companions tried to convince her to buy it, but she remained sceptical, humorously asking what would happen if she did not like it and therefore waste R90. Next to the small bar, the same chocolate was available in a slab, retailing for an even more staggering R249.

The woman captioned her post by addressing the retail store, jokingly asking them to consider bringing the price down to at least R50, a price point she felt she could afford to try. Her frustration with pricing, coupled with her sensible hesitation, resonated with many viewers.

Briefly News asked financial expert Fulufhelani Mashapha about the effects of global pricing strategies on South Africa’s local markets and how they impact consumer buying habits for luxury goods. She explined:

"Global pricing strategies can significantly impact local markets like South Africa, especially for luxury goods. Factors like currency fluctuations, import duties, and global brand pricing policies often make these products more expensive locally, which can limit the customer base to higher-income groups.

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For some consumers, this drives the desire for exclusivity, while for others, it pushes them towards more affordable alternatives or buying when travelling."

SA debates the chocolate's worth

The clip gained many comments from social media users who were equally shocked by the price of the chocolate. Many voiced their disbelief, noting that the brand was not even selling the original Dubai chocolate but a similar version.

Some commenters who had tasted the chocolate shared their reviews, saying they loved it and claimed they were addicted to it. Others shared that they would wait for the price of the chocolate to come down, drawing a comparison to the price journey of the Prime energy drink when it first launched.

User @ℒ𝓌𝒶.𝓂𝒶𝓅𝒽𝒶𝓀𝒶𝒹ℯ said:

"I will wait on it to decrease like how Prime did, (don't come for me, I'm just a broke student) 🥹."

User @Hk shared:

"Imagine eating a chocolate for 90 rands while people out there are barely having a decent meal. Some don't even eat."

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User @fmdkdismemrfc commented:

"I thought Dubai chocolate was related to that thing those girls do in Dubai. I’m only finding out it's actual chocolate, not human chocolate."

User @Brian said:

"Stop buying it. You're glorifying and normalising high prices. Boycott it until they drop the price to normal levels 🙈."

User @Vivienne_Liz advised:

"You can take it back 🤣 and say it doesn't taste right."

User @Lex added:

"It’s insanely good, my family are hooked on the original 🤣."

Watch the TikTok video below:

3 Briefly News Woolworths articles

• Three university students invaded their friend's room at the residence and found a fridge full of Woolworths foods, such as cheese, plain yoghurt and even cake.
• A local woman challenged herself to get lunch for under R30 at Woolworths and came back with chicken strips and a crusty bread roll, which she enjoyed at work with coffee.
• A lady showed off her new pots bought at Woolworths for R2067, leaving many social media users promising to buy them.

Proofreading by Kelly Lippke, copy editor at Briefly.co.za.

Source: Briefly News