Businesswoman Buys R65K Fridge with Ease, Leaving Mzansi in Awe of Financial Freedom
- A TikTok video of a woman stunned many as she casually purchased a luxury double-door fridge
- The businesswoman, who had waited for the fridge to go on sale, showcased her financial freedom
- The video highlighted the rare ability to make large cash purchases amid the rising cost of living
South Africans were stunned by a TikTok video featuring a businesswoman casually purchasing a R65,000 luxury fridge. She paid outright, which sparked widespread discussion about financial freedom, aspirational living, and the contrast with everyday financial struggles.

Source: TikTok
A jaw-dropping TikTok video has left many South Africans stunned after a woman casually bought a luxury fridge worth R65,000 and swiped for it as if it were groceries.
The video, posted by user @ncumisamajezi, shows the woman beside her brand-new double-door fridge, beaming with joy. She revealed that she had been eyeing the high-end appliance for a while, originally priced at R75,000, but waited for it to go on discount before finally making the splurge. In the clip, she proudly shares:

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“I’ve been wanting this fridge, and now it’s finally on special for R65K. I had to get it.”
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What shocked viewers even more was her confidence and ease at making the purchase, no credit, no loan, just a swipe. Many were left gobsmacked at how effortlessly she dropped such a large amount of cash for a household item.
The business coach showcases financial freedom
Ncumi, a business coach and distributor of health products, is no stranger to the finer things in life. While she also recently bought a luxury R2 million car, what caught people's attention this time was her unapologetic love for quality and financial freedom.
Comments poured in with admiration and disbelief. Others praised her financial discipline and success, saying she’s living proof that hard work and smart business moves can pay off. With the cost of living rising, major cash purchases like this are increasingly rare. But Ncumi’s video serves as a bold reminder that for some, it’s not about affording the basics, it’s about living in luxury, with no apologies.

Source: TikTok
Mzansi reacted to the video
Sinokuhle M commented:
“Samsung is the best, shame. 🥰❤️”
Noluvo Ntshinka wrote:
“Andazi why ndivele ndibe happy xa ndibona umntu ozivisa kamandi ngemali yakhe. Ndiba happy ngathi izodilivwa kwam. ❤️🤟”
PANI pleaded:
“Mama, please help me pay for my matric camp. 🙏😭”
Blessed_1560 wrote:
“Ndivele ndayiqonda ngu forever, selling lifestyle.”
Zizipho Mafaku said:
“Apha mhlabeni thina singaba bazele uzothi ‘haaaaah yithi uyadlala.’ 😂”
Fikie_Ngwane commented:
“Ngisho noba nga winer Lotto, ngeke ngize ngiyithenge i-fridge ye 65k. 🥴🤞”
Dlangamandla wrote:
“Icomments zabanye uyabona nje uninakhulu wafa, kodwa her spirit siphila kulenjakazi engakwazi ukubona into entle komnye umuntu.”
Shuku52🇿🇦 asked:
“Haibo Sisi, kanti wena uhola malini? 🤔🤔”
Maskhosie said:
“Hayi sana, Forever Living must join by force. 😭 After swiping a BMW in cash, now there’s still money left for a fridge.”
Check out the TikTok video below:
3 Briefly News stories about businesswomen
- A woman proudly bought a new taxi to start a school transport business, inspiring many with her story.
- A young Mzansi woman shared a photo of an elderly grandmother selling homemade food and snacks.
- A university student shared that she sells magwinya at res to support herself financially, and South Africans applauded it.
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Source: Briefly News